If a collaboration does not involve sponsors or champions, it misses the opportunity to benefit from the unique influence that these individuals provide.
As the Rocky Flats project progressed, partners recognized that the divisive issue of cleaning up the nuclear site would require supporters in high places.
Well-respected, influential individuals can provide access to resources, lend legitimacy and prestige, and attract public attention to a collaboration.
Well-respected, influential individuals can provide access to resources, lend legitimacy and prestige, and attract public attention to cross-sector collaborations.