Benefits of Cross-sector Partnerships in Markets at the Base of the Pyramid
- Business Strategy and the Environment
- Tassilo Schuster and Dirk Holtbrügge
- 2014
✴︎ Available only with purchase from publisher “In this paper we analyze whether cross-sector partnerships enable companies to respond to the specific conditions at the base of the pyramid (BOP). We develop three hypotheses in which we argue how cross-sector partnerships support companies to face…