Transferring “Marketing Knowledge” to the Non-profit Sector
- Harvard Business School
- Alan R. Andreasen, Ronald C. Goodstein, and Joan W. Wilson
- 2005
✴︎ Available only with purchase from publisher “As many non-profits have grown larger, they are adopting concepts and tools from the private sector to improve their own operations and effectiveness. For such growth and adaptation to continue, it is important to understand how knowledge is…