San Francisco’s homeless population is among the highest per capita in the country. In 2003, when Gavin Newsom was elected Mayor, he recognized that existing initiatives and funding streams were failing to address the growing humanitarian and economic crisis. Mayor Newsom tapped Alex Tourk, then Deputy Chief of Staff, to collaboratively create a new strategy for helping the city’s homeless population. This case study tells the story of the result of those efforts — Project Homeless Connect (PHC), an organization that united city agencies, the business community, several non-profit organizations, and a wide network of volunteers to create one-day events that would provide homeless individuals with access to a variety of social and health services. By August of 2013, PHC had registered as an independent charitable organization, and is now jointly funded by public and private sources, offering the homeless community ongoing, sustainable access to services.