In 1995, in the East Lake Meadows public housing complex located four miles from downtown Atlanta, only four percent of residents earned incomes above the poverty line. The unemployment rate was 86.5 percent, and the neighborhood was home to a multi-million dollar drug trade. In 1993, the U.S. Department of Housing and Urban Development awarded the Atlanta Housing Authority (AHA) a $35 million grant to renovate the crumbling housing stock of East Lake Meadows. Renee Glover, who had recently joined AHA as President, realized that merely renovating housing would not create a safer, more prosperous community. Concurrently, Tom Cousins, Founder of Cousins Properties, Inc., formed the East Lake Foundation to support and lead an integrated and holistic community approach which would provide mixed income housing, cradle-to-college education, and community wellness resources through cross-sector partnerships. This case study tells the story of how Tom and Renee catalyzed a collaborative effort to transform East Lake Meadows.