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Nancy Lee – Harnessing Corporations in Non-profit Managment

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Nancy Lee – Harnessing Corporations in Non-profit Managment

  • Stanford Social Innovation Review
  • Nancy Lee
  • 2007

“In non-profit management, organizations should approach corporations as they would clients and offer tailored marketing operations that serve their needs. That’s the advice Nancy Lee delivers in this audio lecture. Speaking to an audience of non-profit executives during the 2006 Nonprofit Management Institute at Stanford, Lee shares the lessons from 20 years of building non-profit-corporate partnerships that both serve corporations’ objectives and enhance non-profits’ mission delivery.”

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