“The convergence of shifting CSR trends, untapped NGO value, and pressing development challenges holds tremendous potential for driving social impact and business innovation. … The public sector and civil society are increasingly looking to the private sector to play a larger role. This is particularly true of multinational corporations (MNCs), whose influence can rival entire nations. … The question is no longer if companies have a responsibility to society, but how best to execute it. Many companies are stepping up to the call, navigating the competing demands of shareholders to deliver maximum profits in the short-term, and the demands of employees, consumers, and other stakeholders to respond to long-term social issues. Yet others still struggle to deliver cohesive and authentic programs. Instead, they frame their efforts as an obligation, a form of a compliance, or an exercise in public relations or marketing. A more integrated approach has the potential to transform such initiatives into programs that benefit business and society.”