What story the collaboration will tell and to whom.
If the collaboration conducts a process-oriented evaluation, it may choose to tell the story of how collaboration design choices — its governance structure or method of sharing discretion, for example — were critical to its success. If the collaboration conducted an outcomes-oriented evaluation, the collaboration may choose to tell the story of its impact on a targeted population or issue, or of the indirect influence of the initiative on other, related factors (e.g. the impact of a transportation accessibility initiative on economic development). Given the increasing interest in intersector initiatives, it is important for the collaboration to decide how it will tell its story in a way that will be understood by those both internal to and outside of the collaboration. If its story is not accessible to a broad range of individuals in each sector, the potential value of the collaboration’s efforts may not be fully realized. When collaboration partners openly and accurately share their experiences among each other and with external parties, all can learn from the collaboration’s successes and challenges, which may influence interest in and effectiveness of future intersector efforts.