“Communicating about government-business-nonprofit collaboration is challenging. Yet practitioners must continually communicate the nature and value of their work to funders, potential partners, internal organizational stakeholders (senior managers or governing boards), and external organizational stakeholders (customers, voters, or donors). Because communicating the work is critical and difficult, The Intersector Project engaged Hart Research to convene six focus groups exploring the public’s views toward cross-sector collaboration. The groups, conducted in New York, Chicago, and Raleigh, North Carolina, comprised individuals from across the political spectrum and with various sector experiences.” This article is SSIR distills insights from these groups, with a focus on guidance that practitioners of cross-sector collaboration can use to inform their communications efforts.