For decades, the riverfront in Detroit was dotted with run-down industrial sites, parking lots, and overgrown shrubbery, rendering it inaccessible to the general public. In 2003, a group of local leaders from the Kresge Foundation, representatives from the City of Detroit, and General Motors, spearheaded by GM executive Matt Cullen, saw the potential for positive redevelopment; and formed the Detroit RiverFront Conservancy (DRFC), a non-profit organization with plans to collaboratively turn five and a half miles of riverfront property into a pedestrian-friendly walkway that would attract private and public interest in the space. From 2003 to 2014, the Conservancy has transformed the waterfront into a manicured and beautifully landscaped, bicyclist- and pedestrian-friendly public area with parks, plazas, pavilions and open green spaces. The DRFC also hosts a variety of events and programs to encourage visitors to remain active and enjoy the outdoors. This redevelopment has attracted further investment in the area with restaurants and other businesses moving to the riverfront, continuing the revitalization of the city’s riverfront space. A 2013 economic impact study revealed that there has been more than one billion dollars of public and private investment in the riverfront within the first 10 years of the DRFC’s existence.