The wide, straight boulevards in Crotona East in the Bronx encouraged speeding, and motorists frequently disobeyed traffic signals, creating dangerous conditions for pedestrians. Along Louis Niné Boulevard alone, there were an average of 1.8 injuries and 3.75 crashes each month during 2011 – 2012. Despite the high accident rate and the area’s reputation of being a site for drag racing and other infractions, the local police department did not enforce traffic laws effectively. When Kerry McLean, Director of Community Development for the Women’s Housing and Economic Development Corporation (WHEDco), began working with businesses in 2009 to invigorate Crotona East’s commercial corridor, residents and businesses identified pedestrian hazards as hindering access to neighborhood businesses, amenities, and public transportation. Its negative impact on community well-being prompted Kerry to lead a cross-sector collaboration with the Department of Transportation and Crotona East’s residential, business, and social service communities to redesign the streets to improve pedestrian safety and access, creating both public space and greenery.