“The importance of engaging the private sector in efforts to address social problems is increasingly apparent. Wicked problems defy single-point solutions, and no single organization or sector working in isolation can solve them. This widespread understanding is matched by a growing number of businesses exploring the integration of social impact into their core strategies,” write authors Anna Muoio and Faizal Karmali in SSIR. They argue that “social sector organizations should make engaging for-profit companies a normal part of their problem-solving strategies” and describe “four ways to do it effectively.”